695 episodes
Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy Viral Solutions
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- Business
On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email marketing, Google AdWords, SEO, and more)
Our mission is to help you double the size of your business by using time-tested, proven marketing strategies and up-to-date marketing tactics.
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Why CAC Cohort Analysis Is Important to the Sales Process
If you want your business to be successful and sustainable (and let’s face it—we all do), you need a strong sales process. But how do you gauge how efficient your sales process actually is? For starters, you can conduct a CAC cohort analysis. This method of analyzing data can provide valuable insights that you can apply to your efforts moving forward.
Let’s dive in…
Read this blog: https://viralsolutions.net/cac-cohort-analysis/ -
Developing a 360-Degree Marketing Plan: A Look at the Why and the How
A 360-degree marketing plan is an approach that allows you to reach customers at all possible points of contact—every business owner’s dream! However, you may be wondering if it’s really worth all the effort. In that case, consider this: Successfully putting together such a plan enables you to maximize the chances of finding new potential customers and engaging them in a wide variety of ways.
Still not convinced?
Then let’s take a closer look at why your business needs a 360-degree marketing plan and explain how to execute it using the resources that are available to you…
Read this blog: https://viralsolutions.net/developing-a-360-degree-marketing-plan/ -
How to Use Customer Churn Analysis to Your Advantage
Understanding customers’ needs and expectations is crucial to your business’s success. That’s why you should use customer churn analysis to your advantage —if you aren’t already. It’s a powerful tool that can help you identify the reasons behind customer churn (i.e., the percentage of customers you lose during a particular period). And armed with that information, you can take steps to improve your offerings, customer service, and overall customer experience.
Read this blog: https://viralsolutions.net/customer-churn-analysis/ -
How to Address the Challenges of Working from Home
Just like the office, there are challenges of working from home. Take a look at the most common benefits and drawbacks, and discover what the future holds.
View this article: https://viralsolutions.net/challenges-of-working-from-home -
Why Is Revenue Growth a Poor Metric for Gauging Success?
Although revenue growth is important, it’s not the best indicator of your business’s performance and shouldn’t be relied on alone. Discover 5 reasons why.
Read this article: https://viralsolutions.net/revenue-growth-poor-metric-for-measuring-success -
Accessibility in Design – Part 1: What It Is & Why It Matters
The World Bank reports there are over 1 billion people in the world living with a disability. So, it doesn’t seem fitting to call them a minority. This number is an important factor to consider when making a case for accessibility in design.
Adopting an accessibility-first approach is a significant step toward fostering inclusion in your user-centric web design efforts.
According to the Interaction Design Foundation, a great user experience is made up of three elements:
Usability
Graphic Design
Accessibility
Let’s examine the impact of accessibility and why it matters...
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Check out the most recent web accessibility laws and policies to stay up to date.
If you’re looking for help improving your site’s accessibility or taking your marketing efforts up a notch, request a free consult with Viral Solutions today.
Read this blog: https://viralsolutions.net/accessibility-in-design/